Let's Talk Email Marketing

What is email marketing?

Those emails you get from companies letting you know something is on sale? That's email marketing. 

This form of marketing can make clients aware of new products, discounts and services you provide. It's also essential to keep your audience engaged between purchases and to make them aware of your value, even without the product. 

Why is it important?

Email marketing is essential because it allows businesses to communicate directly with and build relationships with their target audience. 

What are some tips?

1. Segment your email list to ensure you send relevant emails to the right people.

2. Personalize your emails, and use people's names!

3. Use attention-grabbing subject lines.

4. Provide value to your subscribers.

5. Optimize your emails for mobile devices.

And remember...

ALWAYS analyze your email metrics and make adjustments to your strategy as needed. Data is your best friend!